With over 400 million Indians living in absolute darkness post sunset, the campaign aims to provide solar lights, portable solar lamps and solar panels to rural households across the country.
An undeniable fact is that India is a land of paradoxes. While, the affluent Indians live the best lifestyle with the fastest cars and trendiest fashion styles, close to 72 million Indians still live in darkness. 72,000 villages across India have no access to any light!
As the ‘PowerLight A Village’ cause enters its 2nd phase, close to 800 households across India have been benefited via the process of rural electrification with over 1,371,770 watts generated online. The initiative has so far, received a great response on the social media platforms. Through the simple medium of social media, Garnier Men reached out to more than a million consumers and encouraged them to participate in the campaign.
Through the 'PowerLight A Village' campaign, Garnier Men stands true to its tagline 'Take Care' and making it not just a personal statement but extending to the society at large.
We would love it if you could feature the PowerLight A Village story on your blogs as an article. With Diwali just around the corner, we want as many bloggers to carry this story and increase awareness about the issue of light-lessness in India as well as the objective of the campaign and how people can contribute.
Here is a link to a beautiful video about a little boy and the lengths he goes to, to bring light to someone he loves.